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YOUR NEXT SNEAKER

We create sneakers in Italy with master artisans. Excellent quality, not quantity

Accessible excellent quality

Free size exchange. Order without fear

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MADE IN ITALY

Total transparency, real quality: our sneakers are what they promise – authentic, Italian, handmade

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FIRST BRAND

DISCOVER OUR BEST SELLERS

Selected genuine leather, master craftsmen, transparent pricing
Urbano™ Sneakers Blue Vapor

Urbano™ Sneakers Blue Vapor

Regular price €119,00
Sale price €119,00 Regular price €149,00
Unit price
URBANO – THE ICON OF CONTEMPORANEITY The essence of metropolitan style merges with Italian artisan...
Urbano™ Bright White Sneakers

Urbano™ Bright White Sneakers

Regular price €119,00
Sale price €119,00 Regular price €149,00
Unit price
URBANO – THE ICON OF CONTEMPORANEITY The essence of metropolitan style merges with Italian artisanal...
Lunar™ Sneakers Silver Prestige

Lunar™ Sneakers Silver Prestige

Regular price €99,00
Sale price €99,00 Regular price €145,00
Unit price
LUNAR – PRESTIGIOUS ESSENTIALITY Everyday essence, elevated by Italian artisanal savoir-faire. LUNAR interprets the sneaker...
Urbano™ Sneakers Cordovan Edition

Urbano™ Sneakers Cordovan Edition

Regular price €119,00
Sale price €119,00 Regular price €149,00
Unit price
URBANO – THE ICON OF CONTEMPORANEITY The essence of metropolitan style merges with Italian artisanal...
Urbano™ Sneakers Cement Special

Urbano™ Sneakers Cement Special

Regular price €119,00
Sale price €119,00 Regular price €149,00
Unit price
URBANO – THE ICON OF CONTEMPORANEITY The essence of metropolitan style blends with Italian artisanal...
Lunar™ Sneakers Gold Prestige

Lunar™ Sneakers Gold Prestige

Regular price €99,00
Sale price €99,00 Regular price €135,00
Unit price
LUNAR – PRESTIGIOUS ESSENTIALITY The essence of everyday life, elevated by Italian artisanal savoir-faire. LUNAR...
Ground™ Sneakers Chocolate

Ground™ Sneakers Chocolate

Regular price €119,00
Sale price €119,00 Regular price €139,00
Unit price
GROUND – The Excellence of Made in Italy Sheepskin Experience unparalleled softness with PR1MO's icon...
Ground™ Silver Sneakers

Ground™ Silver Sneakers

Regular price €119,00
Sale price €119,00 Regular price €139,00
Unit price
GROUND – The Excellence of Made in Italy Sheepskin Experience unprecedented softness with PR1MO's iconic...
Ground™ White Sneakers

Ground™ White Sneakers

Regular price €119,00
Sale price €119,00 Regular price €139,00
Unit price
GROUND – The Excellence of Made in Italy Sheepskin Experience unprecedented softness with PR1MO's icon...
Beat™ Sneakers Lime

Beat™ Sneakers Lime

Regular price €99,00
Sale price €99,00 Regular price €129,00
Unit price
BEAT™ – The Perfect Blend of Running Performance and Urban Style Dynamism, lightness, and contemporary...
Ground™ Sneakers Gray

Ground™ Sneakers Gray

Regular price €119,00
Sale price €119,00 Regular price €139,00
Unit price
GROUND – The Excellence of Made in Italy Sheepskin Experience unprecedented softness with PR1MO's icon...
Ground™ Sneakers Titanium

Ground™ Sneakers Titanium

Regular price €119,00
Sale price €119,00 Regular price €139,00
Unit price
GROUND – The Excellence of Made in Italy Sheepskin Experience unprecedented softness with PR1MO's urban...
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UOMO

MAN

WOMAN

Infinity Walk Experience

Zero Regrets Guarantee

Showcase your best guarantees with a confident and transparent tone to build trust before purchase.

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365-day test drive

If the product shows structural defects within one year that are not due to improper use, we will replace it with a new model.

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Perfect Fit Guarantee

If the size is not perfect down to the millimeter, the first exchange is fast, with simultaneous pickup and delivery.

NEW ARRIVALS

Made in Italy
Metropolitan™ Sneakers Blue Edition

Metropolitan™ Sneakers Blue Edition

Regular price €109,00
Sale price €109,00 Regular price €139,00
Unit price
The essence of urban dynamism meets Italian artisanal excellence Metropolitan™ Blue are the perfect balance...
Metropolitan™ Sneakers OrangeSky

Metropolitan™ Sneakers OrangeSky

Regular price €109,00
Sale price €109,00 Regular price €139,00
Unit price
The essence of urban dynamism meets Italian artisanal excellence Metropolitan™ Blue are the perfect balance...
Beat™ Sneakers Blue

Beat™ Sneakers Blue

Regular price €99,00
Sale price €99,00 Regular price €129,00
Unit price
BEAT™ – The Perfect Blend of Running Performance and Urban Style Dynamism, lightness, and contemporary...
Beat™ Sneakers Green

Beat™ Sneakers Green

Regular price €99,00
Sale price €99,00 Regular price €129,00
Unit price
BEAT™ – The Perfect Blend of Running Performance and Urban Style Dynamism, lightness, and a...
Beat™ Sneakers Lime

Beat™ Sneakers Lime

Regular price €99,00
Sale price €99,00 Regular price €129,00
Unit price
BEAT™ – The Perfect Blend of Running Performance and Urban Style Dynamism, lightness, and contemporary...
Lunar™ Sneakers Gold Prestige

Lunar™ Sneakers Gold Prestige

Regular price €99,00
Sale price €99,00 Regular price €135,00
Unit price
LUNAR – PRESTIGIOUS ESSENTIALITY The essence of everyday life, elevated by Italian artisanal savoir-faire. LUNAR...
Lunar™ Sneakers Silver Prestige

Lunar™ Sneakers Silver Prestige

Regular price €99,00
Sale price €99,00 Regular price €145,00
Unit price
LUNAR – PRESTIGIOUS ESSENTIALITY Everyday essence, elevated by Italian artisanal savoir-faire. LUNAR interprets the sneaker...
Ground™ Silver Sneakers

Ground™ Silver Sneakers

Regular price €119,00
Sale price €119,00 Regular price €139,00
Unit price
GROUND – The Excellence of Made in Italy Sheepskin Experience unprecedented softness with PR1MO's iconic...
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Watch how they're made

From leather to box - Italian craftsmanship

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OUR COLLECTIONS

Ground

Terra

Lunar

Lunar

Metropolitan Root

Metropolitan Root

Urbano

Urban