Urbano™ Sneakers Cement Special

100% Made in Italy 🇮🇹
Each pair is entirely made in Italy, guardian of the footwear tradition that has made our country a symbol of quality worldwide. From material selection to final stitching, URBANO™ is the result of artisanal knowledge handed down from generation to generation, where every detail receives meticulous attention.

Selected Genuine Leather
The upper is made exclusively from fine leather, personally chosen by our artisans to guarantee superior softness, long-lasting resistance, and noble aging. Only 5% of processed leathers meet our quality standards, ensuring a product that improves with use.

Exclusive Soft Touch
Featuring a high-quality cotton sponge interior, these shoes provide natural freshness that combats summer heat and prevents sweating. In winter, the same softness envelops the foot, maintaining ideal warmth. Extended comfort, zero chafing, and an always optimal temperature: the luxury of feeling at home, wherever you go.

Premium Rubber Sole
Designed with a high-density compound, the sole ensures exceptional wear resistance and superior stability on any urban surface. The tread pattern has been engineered to offer optimal grip without compromising the elegant silhouette of the sneaker.

Extreme Lightness
Thanks to an innovative technical design and the use of selected materials, URBANO™ offers surprising lightness that prioritizes fluid and natural movement. Ideal for those always on the go who refuse to compromise between style and practicality.

Artisanal Craftsmanship
Each pair is lovingly crafted by experienced Italian artisans, who combine traditional techniques with contemporary solutions. The result is a sneaker that carries the soul of its creators: passion, precision, and pride in a job well done.

Our Commitment to Tomorrow

Every pair of URBANO™ embodies our sustainable vision. The packaging is completely eco-friendly: each box is made from certified, 100% plastic-free cardboard, for luxury that respects the planet.

Find Your Perfect Fit

URBANO™ follows traditional Italian sizing. Discover your ideal size by consulting the size guide: precision and comfort in just a few moments.

Sizes 45 and 46: Available now for Pre-Order.

As an entirely artisanal production, we create small batches to ensure the highest quality of every single shoe. By pre-ordering today, you secure one of the few upcoming pieces.

Pre-order delivery times: approximately 20 working days.

At PR1MO, the goal is to ensure you receive your order quickly, securely, and with clear policies. In Italy, shipping is always free, with no minimum order; estimated delivery times are 24/48h within Italy, 2–5 business days within Europe, and 4–8 business days for the rest of the world, with possible variations depending on the area and period. If you order by 12:00 PM (CET) Monday to Friday, the package ships on the same day; after that time, it ships on the next available business day. Shipments are handled by DHL, UPS, GLS, and Poste Italiane, and as soon as it ships, you receive an email with tracking to monitor delivery. If you are not present for delivery (SDA/Poste), after two attempts, the package will be held for up to 7 business days at no cost before being returned; in case of an incorrect address or refusal, a claim is opened, and you have 3 days to provide new instructions, otherwise the shipment will be returned with handling fees. You can also customize delivery with the "ScegliTU" service (new date/address, delivery to neighbor, pickup at a designated point, secure location, or scheduled hold). PR1MO ships worldwide with rates calculated at checkout based on the country. For exchanges and returns, the first size exchange in Italy is free: simply contact customer support, prepare the package with the original packaging (if free exchange, they will provide the label), and the courier will pick it up; once it returns to the warehouse, the new size will be shipped or a refund issued.

More info on the dedicated page for Shipping and Returns