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Consegna stimata:Oct 26 - Oct 30
GROUND è pensata per accompagnarti nella quotidianità, combinando materiali selezionati, cura delle finiture e attenzione al comfort
-Interno Soft-Touch in cotone organico, permette il massimo comfort anche dopo molto tempo.
-Caldo Inverno, Fresco estate: questo materiale è perfetto per far respirare il tuo piede. Puoi dire addio alla classica plastica che trovi nei modelli tradizionali.
-Suola estraibile 16mm: perfetta per attutire la tua camminata
Pelli scamosciate e cuciture perfette. Non sono uscite da una catena di montaggio!
Ogni Modello viene realizzato con 100% vera pelle Italiana.
Casual o Elegante è Perfetta per ogni occasione
Scopri le varie colorazioni disponibili
scegli il tuo preferito, provalo comodamente sul tappeto di casa tua!
semplice scegliere la tua taglia.
se hai dubbi, scrivici su whatsapp
Experience unparalleled softness with PR1MO's icon of urban comfort.
GROUND Chocolate is not just a sneaker, but a statement of style and well-being. Designed for those who embrace their uniqueness as a distinctive trait, this low-profile footwear blends authentic character with cutting-edge fit technology.
100% Made in Italy 🇮🇹
GROUND™ is entirely made in Italy, where master artisans transform fine materials into contemporary footwear works. Every production phase takes place in our country, ensuring complete traceability and adherence to the highest quality standards. It is the expression of a heritage that celebrates Italian manufacturing excellence.
Selected Genuine Leather
The secret to GROUND lies in the choice of hammered sheepskin, globally recognized as one of the softest and most prized. This natural fiber gently envelops the foot with extraordinary delicacy, adapting to your anatomical shape from the very first wear.
Signature Texture
The iconic contrasting zig-zag detail and the double lateral line with a retro mood define PR1MO's unmistakable style.
High-Comfort Rubber Sole
Designed with advanced technology, the sole combines extraordinary resistance with optimal flexibility, accompanying every movement with fluidity. The compound used ensures secure grip on various surfaces, while the ergonomic design reduces fatigue even during long urban walks.
Wave Comfort Sole
The soft wave sole is designed to accompany the natural movement of the foot, ensuring flexibility and a solid grip. Removable insole for easy maintenance and constant hygiene.
Prestigious Variants
GROUND is available in exclusive WHITE, GRAY, CHOCOLATE, SILVER, and TITANIUM editions, crafted with high-end metallic finishes that enhance the essential design with a touch of refined distinctiveness. Each variant is produced in limited quantities, for those who desire an even more exclusive interpretation of the GROUND icon.
Our Commitment to Tomorrow
Each pair of GROUND™ embodies our sustainable vision. The packaging is completely eco-friendly: each box is made of certified, 100% plastic-free cardboard, for luxury that respects the planet.
Find Your Perfect Fit
GROUND™ follows traditional Italian sizing. Discover your ideal size by consulting the size guide: precision and comfort in a few moments.
At PR1MO, our goal is for you to receive your order quickly, securely, and with clear rules. In Italy, shipping is always free, with no minimum order; estimated delivery times are 24/48h within Italy, 2–5 working days in Europe, and 4–8 working days for the rest of the world, with possible variations depending on the area and period. If you order by 12:00 PM (CET) from Monday to Friday, the package will be dispatched on the same day; after that time, it will be dispatched on the next available working day. Shipments are handled by DHL, UPS, GLS, and Poste Italiane, and as soon as your order is shipped, you will receive an email with tracking information to follow your delivery. If you are not present for delivery (SDA/Poste), after two attempts, the package will be held for up to 7 working days at no cost before being returned; in case of an incorrect address or refusal, a case will be opened, and you will have 3 days to provide new instructions, otherwise, the shipment will be returned with handling fees. You can also customize delivery with the "ScegliTU" service (new date/address, delivery to a neighbor, pickup at a designated point, secure location, or scheduled storage). PR1MO ships worldwide with rates calculated at checkout based on the country. For exchanges and returns, the first size exchange in Italy is free: simply contact customer service, prepare the package with the original packaging (if it's a free exchange, they will provide the label), and the courier will pick it up; once it returns to the warehouse, the new size will be shipped, or a refund will be issued.
More info on the dedicated page for Shipping and Returns
At Pr1mo, we understand how important it is to receive your order quickly, securely, and without unpleasant surprises. That's why we strive every day to make your experience simple and transparent.
All orders delivered in Italy always have free shipping, with no minimum order.
Order by 12:00 PM (CET) and your package will ship the same day (Mon-Fri). After this time, it will ship the next business day.
We ship with DHL, UPS, GLS, and Poste Italiane. You will receive an email with a tracking number to follow your package in real-time as soon as it ships.
If you are not home on the first attempt, you will receive an email or a notice. After 2 attempts, the package will remain in storage for 7 business days (at no cost) before being returned to the sender.
In these cases, a file is opened. You have 3 days to provide new instructions, otherwise, the shipment will be returned. Note: This procedure incurs additional handling costs.
Customize your delivery by choosing from:
🌍 We ship worldwide: Clear rates calculated at checkout based on your country.
Did you choose the wrong size? No problem! The first size exchange in Italy is free, and we'll guide you step by step in a simple and fast way.
Let us know you need an exchange or return. We will assist you immediately.
Use the original packaging. If it's a free size exchange, we will provide the label.
The courier will pick up the package. Once it returns to the warehouse, we will ship the new size or issue a refund.
Do you have questions about shipping or don't know which size to choose?
| PR1MO SIZE (IT) | FOOT LENGTH (mm) | FOOT WIDTH (mm) | NIKE (EU) | ADIDAS (EU) |
|---|---|---|---|---|
| 39 | 254.66 | 80.00 | 40 | 40 |
| 40 | 261.32 | 81.50 | 41 | 41 ⅓ |
| 41 | 267.54 | 82.80 | 42 | 42 |
| 42 | 274.20 | 84.30 | 43 | 43 ⅓ |
| 43 | 280.86 | 85.80 | 44 | 44 |
| 44 | 287.52 | 87.30 | 45 | 45 ⅓ |
| 45 | 294.18 | 88.80 | 46 | 46 |
| 46 | 300.84 | 90.30 | 47 | 47 ⅓ |
| PR1MO SIZE (IT) | FOOT LENGTH (mm) | FOOT WIDTH (mm) | NIKE (EU) | ADIDAS (EU) |
|---|---|---|---|---|
| 36 | 234.68 | 75.50 | 36.5 | 36 ⅔ |
| 37 | 241.34 | 77.00 | 38 | 38 |
| 38 | 248.00 | 78.50 | 39 | 38 ⅔ |
| 39 | 254.66 | 80.00 | 40 | 40 |
| 40 | 261.32 | 81.50 | 41 | 41 ⅓ |
| 41 | 267.54 | 82.80 | 42 | 42 |
| 42 | 274.20 | 84.30 | 43 | 43 ⅓ |
*Measurements in mm refer to the internal length of the shoe. For an optimal fit, your foot should be slightly shorter than this measurement (about 5-10mm).
The Nike/Adidas references are indicative to help you choose based on shoes you already own.
*Pre-order sizes available in limited quantities. Delivery times from order may vary based on availability.
Non produciamo in serie, non delocalizziamo. Ogni sneaker PR1MO nasce nei nostri laboratori in Italia, sotto le mani di chi fa questo mestiere da una vita
scegliere la taglia online non deve essere una scommessa. Abbiamo eliminato i filtri per darti un contatto umano: con un semplice clic, puoi chattare su Whatsapp direttamente con chi produce le tue Sneaker. CHIEDI CONSIGLIO SU WHATSAPP
La calzata è regolare (true to size). Ti consigliamo di ordinare il numero che indossi abitualmente per le scarpe classiche o sneaker premium. Per qualsiasi dubbio, misura il tuo piede in millimetri e chiedi al nostro Calzolaio
Assolutamente sì. Sappiamo che acquistare scarpe online può far paura. Se la taglia non è perfetta, ci occupiamo di tutto noi: inviamo un corriere a casa tua a ritirare il paio errato e ti consegniamo la nuova misura a nostre spese, senza che tu debba muoverti da casa
Consigliamo di pulirlo esclusivamente a secco, spazzolandolo delicatamente con una spazzola. Evita assolutamente lavatrici, asciugatrici e l'uso di acqua diretta o detergenti aggressivi.
Sì, offriamo il pagamento in contrassegno direttamente al corriere al momento della consegna, oltre a tutti i metodi di pagamento sicuri come Carta di Credito, PayPal, Apple Pay, Google Pay e il pagamento in 3 rate con Klarna senza interessi.
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