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If the product exhibits structural defects not caused by improper use within one year, we will replace it with a new model.
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Estimated delivery:Jun 06 - Jun 10

The essence of everyday life, elevated by Italian artisanal savoir-faire.
LUNAR reinterprets the sneaker in a minimalist key: low profile, clean lines, and a lightness designed to naturally accompany you at all times of the day. Versatile yet distinctive, it complements casual and more refined looks with the same ease.

100% Made in Italy 🇮🇹
LUNAR™ is entirely made in Italy, where master artisans transform precious materials into works of contemporary footwear. Every production phase takes place in our country, guaranteeing complete traceability and adherence to the highest quality standards. It is the expression of a heritage that celebrates Italian manufacturing excellence.
Selected Genuine Leather
The upper is made of premium bovine leather, subjected to rigorous checks to certify its origin, quality, and sustainability. Only leathers that guarantee natural softness, optimal breathability, and superior durability are approved for production, ensuring comfort that remains unchanged over time.
Signature Texture
The exclusive leather treatment creates a natural, lived-in effect, with authentic irregularities that make each pair unique. This artisanal craftsmanship gives the sneaker character and personality, evolving elegantly through daily use for a sophisticated and distinctive look.
High-Comfort Rubber Sole
Designed with advanced technology, the sole combines extraordinary resistance with optimal flexibility, accompanying every movement fluidly. The compound used ensures secure grip on various surfaces, while the ergonomic design reduces fatigue even during long urban walks.
Removable Insole
The removable insole allows for maximum hygiene and the ability to customize internal comfort according to one's needs. This feature extends the life of the sneaker and allows the use of orthopedic insoles, combining well-being and style without compromise.
Prestige Variants
LUNAR is available in the exclusive GOLD and SILVER editions, made with high-end metallic finishes that enhance the essential design with a touch of refined distinctiveness. Each variant is produced in limited quantities, for those who desire an even more exclusive interpretation of the LUNAR icon.
Our Commitment to Tomorrow
Every pair of LUNAR™ embodies our sustainable vision. The packaging is completely eco-friendly: each box is made of certified, 100% plastic-free cardboard, for luxury that respects the planet.
Find Your Perfect Size
LUNAR™ follows traditional Italian sizing. Discover your ideal size by consulting the size guide: precision and comfort in just a few moments.
At PR1MO, the goal is to ensure you receive your order quickly, securely, and with clear policies. Shipping in Italy is always free, with no minimum order; estimated delivery times are 24/48 hours in Italy, 2–5 business days in Europe, and 4–8 business days for the rest of the world, with possible variations based on location and period. If you order by 12:00 PM (CET) from Monday to Friday, the package ships on the same day; after that time, it ships on the next available business day. Shipments are handled by DHL, UPS, GLS, and Poste Italiane, and as soon as your order ships, you will receive an email with tracking information to follow your delivery. If you are not present for delivery (SDA/Poste), after two attempts, the package will be held for up to 7 business days without additional charges before being returned; in case of an incorrect address or refusal, a case will be opened, and you will have 3 days to provide new instructions, otherwise, the shipment will be returned with handling fees. You can also customize delivery with the “ScegliTU” service (new date/address, delivery to a neighbor, pickup at a designated point, secure location, or scheduled holding). PR1MO ships worldwide with rates calculated at checkout based on the country. For exchanges and returns, the first size exchange in Italy is free: simply contact customer service, prepare the package with the original packaging (if it's a free exchange, they will provide the label), and the courier will pick it up; once it returns to the warehouse, the new size will be shipped, or a refund will be issued.
More info on the dedicated page for Shipping and Returns

At Pr1mo, we understand how important it is to receive your order quickly, securely, and without unpleasant surprises. That's why we strive every day to make your experience simple and transparent.
All orders delivered in Italy always have free shipping, with no minimum order.
Order by 12:00 PM (CET) and your package will ship the same day (Mon-Fri). After this time, it will ship the next business day.
We ship with DHL, UPS, GLS, and Poste Italiane. You will receive an email with a tracking number to follow your package in real-time as soon as it ships.
If you are not home on the first attempt, you will receive an email or a notice. After 2 attempts, the package will remain in storage for 7 business days (at no cost) before being returned to the sender.
In these cases, a file is opened. You have 3 days to provide new instructions, otherwise, the shipment will be returned. Note: This procedure incurs additional handling costs.
Customize your delivery by choosing from:
🌍 We ship worldwide: Clear rates calculated at checkout based on your country.
Did you choose the wrong size? No problem! The first size exchange in Italy is free, and we'll guide you step by step in a simple and fast way.
Let us know you need an exchange or return. We will assist you immediately.
Use the original packaging. If it's a free size exchange, we will provide the label.
The courier will pick up the package. Once it returns to the warehouse, we will ship the new size or issue a refund.
Do you have questions about shipping or don't know which size to choose?
| PR1MO SIZE (IT) | FOOT LENGTH (mm) | FOOT WIDTH (mm) | NIKE (EU) | ADIDAS (EU) |
|---|---|---|---|---|
| 39 | 254.66 | 80.00 | 40 | 40 |
| 40 | 261.32 | 81.50 | 41 | 41 ⅓ |
| 41 | 267.54 | 82.80 | 42 | 42 |
| 42 | 274.20 | 84.30 | 43 | 43 ⅓ |
| 43 | 280.86 | 85.80 | 44 | 44 |
| 44 | 287.52 | 87.30 | 45 | 45 ⅓ |
| 45 | 294.18 | 88.80 | 46 | 46 |
| 46 | 300.84 | 90.30 | 47 | 47 ⅓ |
| PR1MO SIZE (IT) | FOOT LENGTH (mm) | FOOT WIDTH (mm) | NIKE (EU) | ADIDAS (EU) |
|---|---|---|---|---|
| 36 | 234.68 | 75.50 | 36.5 | 36 ⅔ |
| 37 | 241.34 | 77.00 | 38 | 38 |
| 38 | 248.00 | 78.50 | 39 | 38 ⅔ |
| 39 | 254.66 | 80.00 | 40 | 40 |
| 40 | 261.32 | 81.50 | 41 | 41 ⅓ |
| 41 | 267.54 | 82.80 | 42 | 42 |
| 42 | 274.20 | 84.30 | 43 | 43 ⅓ |
*Measurements in mm refer to the internal length of the shoe. For an optimal fit, your foot should be slightly shorter than this measurement (about 5-10mm).
The Nike/Adidas references are indicative to help you choose based on shoes you already own.
*Pre-order sizes available in limited quantities. Delivery times from order may vary based on availability.