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Consegna stimata:Oct 26 - Oct 30
URBANO è pensata per accompagnarti nella quotidianità, combinando materiali selezionati, cura delle finiture e attenzione al comfort
-Interno Soft-Touch in cotone organico, permette il massimo comfort anche dopo molto tempo.
-Caldo Inverno, Fresco estate: questo materiale è perfetto per far respirare il tuo piede. Puoi dire addio alla classica plastica che trovi nei modelli tradizionali.
-Suola estraibile 16mm: perfetta per attutire la tua camminata
Pelli scamosciate e cuciture perfette. Non sono uscite da una catena di montaggio!
Ogni Modello viene realizzato con 100% vera pelle Italiana.
Casual o Elegante è Perfetta per ogni occasione
Scopri le varie colorazioni disponibili
scegli il tuo preferito, provalo comodamente sul tappeto di casa tua!
semplice scegliere la tua taglia.
se hai dubbi, scrivici su whatsapp
The essence of metropolitan style merges with Italian artisanal heritage.
URBANO represents the archetype of the contemporary sneaker: a perfect balance between naturalness and refinement, designed for those who seek authenticity without sacrificing elegance. This iconic model of our brand seamlessly integrates into any urban context, lending distinctive personality to everyday looks.
100% Made in Italy 🇮🇹
Each pair is made entirely in Italy, guardian of the footwear tradition that has made our country a symbol of quality worldwide. From material selection to final stitching, URBANO™ is the result of artisanal knowledge passed down from generation to generation, where every detail receives meticulous attention.
Selected Genuine Leather
The upper is made exclusively from fine leather, personally chosen by our artisans to guarantee superior softness, durability over time, and a noble aging. Only 5% of the leather processed meets our quality standards, ensuring a product that improves with use.
Exclusive Soft Touch
with a high-quality cotton terry lining, these shoes offer natural freshness that counteracts summer heat and prevents sweating. In winter, the same softness envelops the foot, maintaining ideal warmth. Extended comfort, zero rubbing, and always optimal temperature: the luxury of feeling at home, wherever you go.
Premium Rubber Sole
Designed with a high-density compound, the sole guarantees exceptional wear resistance and superior stability on any urban surface. The tread design has been engineered to offer optimal grip without compromising the elegant silhouette of the sneaker.
Extreme Lightness
Thanks to an innovative technical design and the use of selected materials, URBANO™ offers surprising lightness that favors fluid and natural movement. Ideal for those who are always on the go and do not compromise between style and practicality.
Artisanal Mastery
Each pair is crafted with dedication by experienced Italian artisans, who combine traditional techniques with contemporary solutions. The result is a sneaker that carries the soul of its creator: passion, precision, and pride in a job well done.
Our Commitment to Tomorrow
Every pair of URBANO™ embodies our sustainable vision. The packaging is completely eco-friendly: each box is made from certified, 100% plastic-free cardboard, for luxury that respects the planet.
Find Your Perfect Size
URBANO™ follows traditional Italian sizing. Discover your ideal size by consulting the size guide: precision and comfort in just a few moments.
Sizes 45 and 46: Available for Pre-Order now.
As a completely artisanal production, we create small batches to ensure the highest quality of every single shoe. By pre-ordering today, you secure one of the few upcoming pieces.
Pre-order delivery time: approx. 20 working days.
At PR1MO, the goal is for you to receive your order quickly, securely, and with clear rules. In Italy, shipping is always free, with no minimum order; estimated delivery times are 24/48 hours in Italy, 2–5 working days in Europe, and 4–8 working days in the rest of the world, with possible variations based on location and period. If you order by 12:00 PM (CET) Monday to Friday, the package ships on the same day; after that time, it ships on the first available working day. Shipments are handled by DHL, UPS, GLS, and Poste Italiane, and as soon as it ships, you will receive an email with tracking to follow the delivery. If you are not present for delivery (SDA/Poste), after two attempts, the package will be held for up to 7 working days free of charge before being returned; in case of an incorrect address or refusal, a case will be opened, and you have 3 days to provide new instructions, otherwise, the shipment will be returned with handling costs. You can also customize delivery with the “ScegliTU” service (new date/address, delivery to a neighbor, collection at a dedicated point, secure location, or scheduled storage). PR1MO ships worldwide with rates calculated at checkout based on the country. For exchanges and returns, the first size exchange in Italy is free: simply contact customer service, prepare the package with the original packaging (if free exchange, they will provide the label), and the courier will collect it; once it returns to the warehouse, the new size will be shipped, or a refund will be issued.
More info on the dedicated page for Shipping and Returns
At Pr1mo, we understand how important it is to receive your order quickly, securely, and without unpleasant surprises. That's why we strive every day to make your experience simple and transparent.
All orders delivered in Italy always have free shipping, with no minimum order.
Order by 12:00 PM (CET) and your package will ship the same day (Mon-Fri). After this time, it will ship the next business day.
We ship with DHL, UPS, GLS, and Poste Italiane. You will receive an email with a tracking number to follow your package in real-time as soon as it ships.
If you are not home on the first attempt, you will receive an email or a notice. After 2 attempts, the package will remain in storage for 7 business days (at no cost) before being returned to the sender.
In these cases, a file is opened. You have 3 days to provide new instructions, otherwise, the shipment will be returned. Note: This procedure incurs additional handling costs.
Customize your delivery by choosing from:
🌍 We ship worldwide: Clear rates calculated at checkout based on your country.
Did you choose the wrong size? No problem! The first size exchange in Italy is free, and we'll guide you step by step in a simple and fast way.
Let us know you need an exchange or return. We will assist you immediately.
Use the original packaging. If it's a free size exchange, we will provide the label.
The courier will pick up the package. Once it returns to the warehouse, we will ship the new size or issue a refund.
Do you have questions about shipping or don't know which size to choose?
| PR1MO SIZE (IT) | FOOT LENGTH (mm) | FOOT WIDTH (mm) | NIKE (EU) | ADIDAS (EU) |
|---|---|---|---|---|
| 39 | 254.66 | 80.00 | 40 | 40 |
| 40 | 261.32 | 81.50 | 41 | 41 ⅓ |
| 41 | 267.54 | 82.80 | 42 | 42 |
| 42 | 274.20 | 84.30 | 43 | 43 ⅓ |
| 43 | 280.86 | 85.80 | 44 | 44 |
| 44 | 287.52 | 87.30 | 45 | 45 ⅓ |
| 45 | 294.18 | 88.80 | 46 | 46 |
| 46 | 300.84 | 90.30 | 47 | 47 ⅓ |
| PR1MO SIZE (IT) | FOOT LENGTH (mm) | FOOT WIDTH (mm) | NIKE (EU) | ADIDAS (EU) |
|---|---|---|---|---|
| 36 | 234.68 | 75.50 | 36.5 | 36 ⅔ |
| 37 | 241.34 | 77.00 | 38 | 38 |
| 38 | 248.00 | 78.50 | 39 | 38 ⅔ |
| 39 | 254.66 | 80.00 | 40 | 40 |
| 40 | 261.32 | 81.50 | 41 | 41 ⅓ |
| 41 | 267.54 | 82.80 | 42 | 42 |
| 42 | 274.20 | 84.30 | 43 | 43 ⅓ |
*Measurements in mm refer to the internal length of the shoe. For an optimal fit, your foot should be slightly shorter than this measurement (about 5-10mm).
The Nike/Adidas references are indicative to help you choose based on shoes you already own.
*Pre-order sizes available in limited quantities. Delivery times from order may vary based on availability.
Non produciamo in serie, non delocalizziamo. Ogni sneaker PR1MO nasce nei nostri laboratori in Italia, sotto le mani di chi fa questo mestiere da una vita
scegliere la taglia online non deve essere una scommessa. Abbiamo eliminato i filtri per darti un contatto umano: con un semplice clic, puoi chattare su Whatsapp direttamente con chi produce le tue Sneaker. CHIEDI CONSIGLIO SU WHATSAPP
La calzata è regolare (true to size). Ti consigliamo di ordinare il numero che indossi abitualmente per le scarpe classiche o sneaker premium. Per qualsiasi dubbio, misura il tuo piede in millimetri e chiedi al nostro Calzolaio
Assolutamente sì. Sappiamo che acquistare scarpe online può far paura. Se la taglia non è perfetta, ci occupiamo di tutto noi: inviamo un corriere a casa tua a ritirare il paio errato e ti consegniamo la nuova misura a nostre spese, senza che tu debba muoverti da casa
Consigliamo di pulirlo esclusivamente a secco, spazzolandolo delicatamente con una spazzola. Evita assolutamente lavatrici, asciugatrici e l'uso di acqua diretta o detergenti aggressivi.
Sì, offriamo il pagamento in contrassegno direttamente al corriere al momento della consegna, oltre a tutti i metodi di pagamento sicuri come Carta di Credito, PayPal, Apple Pay, Google Pay e il pagamento in 3 rate con Klarna senza interessi.
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