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If the product exhibits structural defects not caused by improper use within one year, we will replace it with a new model.
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Estimated delivery:Jun 06 - Jun 10
Dynamism, lightness, and a contemporary aesthetic: the sneaker that sets the pace for your day.
BEAT™ is born from the fusion of the energy of the running world and the metropolitan sophistication of PR1MO. It's a sneaker with a sporty DNA, reinterpreted with premium materials for those seeking technical footwear that doesn't sacrifice a clean and sophisticated design.
The upper of the BEAT™ is a masterpiece of balance: the lightness of the technical fabric blends with the depth of the suede inserts, creating a play of volumes and contrasts that gives immediate character to every step.
The pure cotton lace-up closure ensures millimeter-perfect adjustment, guaranteeing a stable and secure fit for all daily commitments, from the office to leisure.
Maximum Breathability: The interior is lined with breathable micro-mesh, a technology designed to keep your foot cool and dry even after hours of use.
High-Tech EVA Sole: Made of molded EVA with a high-grip rubber tread, it offers superior cushioning and optimal grip on every urban surface.
Embroidered Detail: The side of the shoe is embellished with a refined iconic embroidery, a discreet but unmistakable signature of PR1MO's aesthetic.
Proudly Made in Italy, every BEAT™ sneaker is the result of an excellent supply chain. As with our entire collection, the packaging is eco-sustainable and 100% plastic-free, because true luxury respects the environment.
BEAT™ has a regular fit inspired by sports models, but with the precision of Italian craftsmanship.Use our Virtual Fitting Room to find your ideal size by comparing it with your usual brands.
At Pr1mo, we understand how important it is to receive your order quickly, securely, and without unpleasant surprises. That's why we strive every day to make your experience simple and transparent.
All orders delivered in Italy always have free shipping, with no minimum order.
Order by 12:00 PM (CET) and your package will ship the same day (Mon-Fri). After this time, it will ship the next business day.
We ship with DHL, UPS, GLS, and Poste Italiane. You will receive an email with a tracking number to follow your package in real-time as soon as it ships.
If you are not home on the first attempt, you will receive an email or a notice. After 2 attempts, the package will remain in storage for 7 business days (at no cost) before being returned to the sender.
In these cases, a file is opened. You have 3 days to provide new instructions, otherwise, the shipment will be returned. Note: This procedure incurs additional handling costs.
Customize your delivery by choosing from:
🌍 We ship worldwide: Clear rates calculated at checkout based on your country.
Did you choose the wrong size? No problem! The first size exchange in Italy is free, and we'll guide you step by step in a simple and fast way.
Let us know you need an exchange or return. We will assist you immediately.
Use the original packaging. If it's a free size exchange, we will provide the label.
The courier will pick up the package. Once it returns to the warehouse, we will ship the new size or issue a refund.
Do you have questions about shipping or don't know which size to choose?
| PR1MO SIZE (IT) | FOOT LENGTH (mm) | FOOT WIDTH (mm) | NIKE (EU) | ADIDAS (EU) |
|---|---|---|---|---|
| 39 | 254.66 | 80.00 | 40 | 40 |
| 40 | 261.32 | 81.50 | 41 | 41 ⅓ |
| 41 | 267.54 | 82.80 | 42 | 42 |
| 42 | 274.20 | 84.30 | 43 | 43 ⅓ |
| 43 | 280.86 | 85.80 | 44 | 44 |
| 44 | 287.52 | 87.30 | 45 | 45 ⅓ |
| 45 | 294.18 | 88.80 | 46 | 46 |
| 46 | 300.84 | 90.30 | 47 | 47 ⅓ |
| PR1MO SIZE (IT) | FOOT LENGTH (mm) | FOOT WIDTH (mm) | NIKE (EU) | ADIDAS (EU) |
|---|---|---|---|---|
| 36 | 234.68 | 75.50 | 36.5 | 36 ⅔ |
| 37 | 241.34 | 77.00 | 38 | 38 |
| 38 | 248.00 | 78.50 | 39 | 38 ⅔ |
| 39 | 254.66 | 80.00 | 40 | 40 |
| 40 | 261.32 | 81.50 | 41 | 41 ⅓ |
| 41 | 267.54 | 82.80 | 42 | 42 |
| 42 | 274.20 | 84.30 | 43 | 43 ⅓ |
*Measurements in mm refer to the internal length of the shoe. For an optimal fit, your foot should be slightly shorter than this measurement (about 5-10mm).
The Nike/Adidas references are indicative to help you choose based on shoes you already own.
*Pre-order sizes available in limited quantities. Delivery times from order may vary based on availability.