WELCOME TO MY WORKSHOP
Passion has a name: PR1MO.
Step into a place where leather meets art. Amidst the scent of leather and the sunset light illuminating my workbench, every shoe is born with you in mind.
The Heart of Made in Italy
We are not an industry. We are a workshop where 70s iconography and manual craftsmanship merge to create footwear that tells your story.
"I look into your eyes through my creations. Because every step you take with PR1MO is a step we take together."— Giovanni, Founder of PR1MO
Timeless Style
We are inspired by the freedom and design that made Italy a global icon. Every detail is a tribute to lasting beauty.
Eyes and Hands
While machines produce in series, my eyes select every roll of leather from the pallet to ensure you a unique tactile experience.
Artisan Light
We work with the calm of those who love what they do. Passion is not only seen in the shoe, but in the warmth with which we welcome you.
